Everyone is talking about AI. Few know what they're doing.

We get leadership teams from scattered AI experiments to working workflows in weeks. Training, platform setup, and hands-on builds across pharma, biotech, and professional services.

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400+

people trained in the past year

4 weeks

from kickoff to working prototypes

17 to 20,000

company sizes we've worked inside

The problem

The pressure is real.

Your team already uses AI. Mostly on personal accounts, mostly in secret, mostly without guardrails. Every casual prompt with client data in it is a risk nobody signed off on.

Meanwhile the official rollout sits in compliance review. The security questions are fair. But while they wait for answers, the shadow use grows.

This is a leadership challenge. And it can be handled in weeks, with the right sequence.

53%

of C-suite leaders hide their AI use from colleagues

54%

of leaders feel they're failing on AI

What we do

Two ways in.

For your organization

AI implementation

A phased path from first workshop to documented, repeatable workflows. Start small, decide at every step.

01 AI fluency sprint. Your whole team, hands on, in one workshop.

02 Readiness assessment + MVP build. Survey, readout, live prototypes.

03 Production pilot. The best prototype made reliable and documented.

+ Ongoing advisory. A monthly filter on what actually matters.

See the full path

For you as a leader

Leadership track

A private space to ask the questions you can't ask in front of your team, and leave with language you can use on Monday.

1:1 Private coaching, specific to your role and industry.

5 to 8 Tailored workshops for small leadership groups.

6 Module leadership programme for building capability across the org.

Explore the leadership track

How it works

From first workshop to working workflows, one decision at a time.

Fluency sprint

Built from pre-workshop interviews with your team. Everyone leaves with at least one working prompt or assistant.

Assessment + MVP build

Anonymous readiness survey, management readout, then a live build of 1 or 2 prototypes with your team.

Production pilot

The strongest prototype becomes a documented workflow with quality checks and human-in-the-loop points.

Ongoing advisory

Monthly or bi-weekly sessions. What's relevant, what's noise, and what's coming next for your industry.

"After just one training day, our team was already generating use cases we never thought of. Rated 4.9/5 by the team."

Country Manager, pharmaceutical company

Who we are

Pharma from the inside. Startups from the trenches.

Matteo Bacchin-Bertling

The industry translator

A career inside pharma: commercial, market access, and cross-functional projects across Italy, Germany, and Denmark. He knows the regulatory sensitivities and what it takes to change how scientific teams work.

Peter Sorgenfrei

The builder

6 companies over 20 years in the US, UK, and Denmark, each one built on technology that changed what was possible. Now working with founders and CEOs on the organizational change new tools force.

Start here

Your team uses AI. Your competitors are becoming AI.

Two free ways to find out where you actually stand before we ever get on a call.

The 5 Decisions guide

The 5 strategic decisions that determine whether you build capability or just buy tools.

Get the guide

AI readiness assessment

7 minutes, anonymous, and you'll know exactly where your organization stands.

Take the assessment

From the blog

Field notes from real rollouts.

Shadow AI

Your organisation is already using AI. Make sure you're leading it.

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LinkedIn: Peter LinkedIn: Matteo ps@itsairight.com Privacy